“Uncommon services command uncommon prices.”
–Ron Baker
Building relationships with our clients can be complicated. It can be really tempting to measure success by the number of clients or billable hours we manage to cram into a month. And yet, so many of us are left feeling overwhelmed, overworked, underpaid, and not living up to our true potential and purpose.
Shifting from an hourly rate to a value-based pricing structure is a big move. Even bigger is recognizing your worth in relation to the subscription economy and pricing based on your relationship with your client.
When you connect with the idea that you can charge a premium for giving a few select clients consistent peace of mind. It will wash away the belief that success is a client roster so full, no single client ever gets the best of you.
Ron Baker is an author, speaker, and entrepreneur, with a passion for values-based pricing. On today’s episode Ron talks about creating lifetime customer value and the importance of pricing based on achieving customers needs, not billable hours.
During this interview, you'll learn…