EP455: Leslee Hickerson - How Niche Expertise Transforms Bookkeeping Businesses

“I had no niche. I didn't know what I wanted to do. I knew the clients I really didn't like to work with. But they were also talking about, ‘You got to find your niche.’ And I'm like, ‘How do you find a niche?’”
- Leslee Hickerson

Leslee Hickerson, Efficiency Consultant at Makwa Consulting, shares her inspiring journey from a small Ontario town to becoming a successful bookkeeper and consultant specializing in law firms. She reflects on her challenges during the pandemic, her transformative decision to join the Pure Bookkeeping community, and the importance of finding clarity and direction through a niche focus in her business.

In this interview, you'll learn:

• How to overcome challenges and build resilience during tough times
• The benefits of specializing in a niche for business success
• The value of certification in elevating your bookkeeping career
• Tips for conquering imposter syndrome and embracing growth opportunities

Connect with Leslee on LinkedIn.

Time Stamp:

00:53 - Leslee's Journey into Bookkeeping
05:58 - Navigating Challenges During COVID
11:56 - Finding Community and Support
17:59 - Narrowing Down to a Niche
24:00 - Transitioning to Advisory Services
29:52 - Overcoming Imposter Syndrome
36:05 - The Importance of Certification and Education