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The Successful Bookkeeper Podcast

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Ask TSB · 3 episodes · 1 article
Preview
How do I raise my prices without losing clients?
Answer

Across the episodes, the bookkeepers who raised prices successfully did three things in common — and the order matters.

1. They got crystal clear on the value before the conversation. Every pricing shift in the library happens at a catalyst moment, not from learning a methodology. For Kimme Lafayette it was COVID hitting her cash flow. For Dan Baker it was a client doing $600K in revenue with a $19K T4 — the number was undeniable.

2. They structured the conversation as an invitation, not an announcement. Brad Wolford's "reverse opt-out" letter is the cleanest template: clients had to opt out of the new pricing, not in. Almost nobody opted out.

3. They accepted that some clients would leave — and that's the point. The clients who don't pay more are usually the clients draining your evenings and weekends. Letting them walk is what unlocks the capacity for the next tier.

2 of 3 free questions used today Members ask unlimited questions — plus download Brad's actual letter as an Action Pack.
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EP432
EP432 · Aug 20, 2024

Trixy Castro - Mastering Resilience:How To Get Focused On Your Goals

30-sec brief
Trixy Castro delivers a powerful message about building a resilient mindset, embracing challenges as learning opportunities, and staying focused on your goals.
EP431
EP431 · Aug 13, 2024

Hector Garcia - Innovate & Create:Building Client Confidence Part - 2

30-sec brief
In the second half of this two-part series, Hector Garcia talks about the benefits of thinking outside the box, ways to build client confidence, and strategies to stay ahead of the curve.
EP430
EP430 · Aug 6, 2024

Hector Garcia - Innovate & Create:Reframing Your Story - Part 1

30-sec brief
In the first part of this two-part series, Hector Garcia delves into effective self-marketing, the strength of an innovative mindset, and the importance of genuine connections.
EP429
EP429 · Jul 30, 2024

Tim Sernett - Technology Vs Tradition:How To Embrace Both

30-sec brief
Tim Sernett discusses all things technology, the power of finding your niche and the value of becoming a lifelong learner.
EP428
EP428 · Jul 23, 2024

Tyler Otto - How Saying No Will Help You Grow

30-sec brief
Tyler Otto discusses learning from past mistakes, getting your people and systems right, and why building a strong workplace culture matters.
EP427
EP427 · Jul 16, 2024

Peter Cook & Debbie Roberts - The E-Myth Bookkeeper:Strategies for Hiring Success

30-sec brief
Peter Cook and Debbie Roberts discuss the value of hiring great people, developing your systems and being relentless in the pursuit of your dreams.
EP426
EP426 · Jul 9, 2024

Jeff Bartsch - Telling Your Story:How To Attract & Retain Your Ideal Client - Part 2

30-sec brief
In this second of a two-episode special, Jeff Bartsch discusses tactical ways to add advisory services to your business, the power of measurement and how to attract and keep your ideal client.
EP425
EP425 · Jul 2, 2024

Jeff Bartsch - Telling Your Story:Giving Meaning To The Numbers - Part 1

30-sec brief
In this first of a two-episode special, Jeff Bartsch shares ways to build a connection with your audience, the power of storytelling and how businesses are transformed when you give the numbers meaning.
EP424
EP424 · Jun 25, 2024

Jackie Koch - Navigating Hiring & Firing:A Practical Guide

30-sec brief
Jackie Koch talks about HR strategies, avoiding small mistakes that lead to big problems, and the true meaning of "Hire Slow, Fire Fast."
EP423
EP423 · Jun 18, 2024

Sam Bennett - The Secret To Getting Things Done RIGHT NOW!

30-sec brief
Sam Bennett shares the power of the 15-minute method, how to beat procrastination, and how to spend more time in your flow state.
EP422
EP422 · Jun 11, 2024

Peter Cook - 7 Effective Strategies For Marketing Your Bookkeeping Business

30-sec brief
Peter Cook takes a deeper look at effective systems and strategies for marketing, and how prioritizing meaningful connections can make all the difference.
EP421
EP421 · Jun 6, 2024

Spotlight - Joe Woodard - Conquering The Pricing & Service Dilemma

30-sec brief
In this episode, Joe Woodard explores the importance of pricing, how to value your skills and experience and the role practice, planning and AI have in your business. 
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Your Host

Michael Palmer

Michael is the founder of The Successful Bookkeeper and a co-founder of Pure Bookkeeping. He hosts the TSB Podcast — 500+ episodes interviewing bookkeeping business owners, coaches, and operators. He doesn't bookkeep; he's spent 20+ years building the infrastructure that helps bookkeepers build real firms. Based in Richmond Hill, Ontario.

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