EP387: Brittany Hodak - The Super Model: The Value Of Creating Superfans

Guest: You know, the reality is it's not like a nice to have anymore. Like, I feel like 15, 20 years ago it was like if you were personalizing things, you were light years ahead of your competitors. Now it's the cost of entry. You know, almost 75% of customers in a recent McKinsey study said that they expect personalized interactions from every single vendor that they pay, whether it's a small business or a big business. They expect to be treated in a personalized manner, and that's going to continue to to go up. You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by purebookkeeping.com. The proven system to grow your bookkeeping business. Welcome back to the Successful Bookkeeper Podcast. I am your host, Michael Palmer, and today's show is going to be a fun one. Our guest is an award-winning entrepreneur, customer experience speaker, and author of Creating Superfans: How to Turn Your Customers into Lifelong Advocates. Brittany Hodak, welcome to— oh my goodness. Hodak. I'm not— now I'm all screwed up. No, I don't even know what I'm saying. I don't know why I thought I did that wrong, but, uh, I know it's, it's— well, it's, you know, do you know what's really crazy? Do you know what like really trips people up? So my, my last name is Hodak, H-O-D-A-K. Our oldest son, we named Kado, which is Kodak spelled in reverse, so K-A-D-O-H. So his name is super cool. It's a palindrome. Oh, very cool. Yeah. And, and thank you. So how do you say— can we Kato. Yeah, Kato. Yeah, which is a, which is a cool— Kato. I mean, I'm trying to think, there's a name of— what was Bruce Lee's side? Yep, a hero.

Michael Palmer: Exactly. Yep, that was Kato. And then there was, I think, like a Pink Panther character back in the day and some other sort of like— I think, yeah, it was almost like a, a real spin-off of that whole, um, Bruce Lee the second Well, Bruce Lee and Kato, I guess, right? Yeah. And then, yeah, Pink Panther with Peter Sellers had his little side and he was a martial artist as well. Anyways, I digress. So that's very cool. So, well, once we tell people that though, like my— so Kato just turned 6 and he's forever being called Koda because people, once they are like, oh, it's flipped, they'll just mess up the O and the A. Yeah, I was