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The Successful Bookkeeper Podcast

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Ask TSB · 3 episodes · 1 article
Preview
How do I raise my prices without losing clients?
Answer

Across the episodes, the bookkeepers who raised prices successfully did three things in common — and the order matters.

1. They got crystal clear on the value before the conversation. Every pricing shift in the library happens at a catalyst moment, not from learning a methodology. For Kimme Lafayette it was COVID hitting her cash flow. For Dan Baker it was a client doing $600K in revenue with a $19K T4 — the number was undeniable.

2. They structured the conversation as an invitation, not an announcement. Brad Wolford's "reverse opt-out" letter is the cleanest template: clients had to opt out of the new pricing, not in. Almost nobody opted out.

3. They accepted that some clients would leave — and that's the point. The clients who don't pay more are usually the clients draining your evenings and weekends. Letting them walk is what unlocks the capacity for the next tier.

2 of 3 free questions used today Members ask unlimited questions — plus download Brad's actual letter as an Action Pack.
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EP443
EP443 · Oct 29, 2024

Lauren Shippy - Aligning Purpose & Priorities:A Roadmap To Business Mastery

30-sec brief
Lauren Shippy breaks down the art of aligning your time and priorities with a clear vision and purpose, offering practical strategies to help you stay focused and eliminate distractions.
EP442
EP442 · Oct 24, 2024

Spotlight - Tommy Vincent - How To Leverage AI For Business Success

30-sec brief
In this episode, Tommy Vincent explores how to leverage technology, the importance of embracing tech as it shifts and why AI is levelling the playing field for small businesses.
EP441
EP441 · Oct 22, 2024

Tiffany Cagwin - Your Long Term Health:Treating The Cause, Not The Symptoms

30-sec brief
Tiffany Cagwin explores the impact of stress on our health, how small changes make a big difference and why we have to find what works for us, not everyone else. 
EP440
EP440 · Oct 15, 2024

Tanya Fox - The Importance Of Getting Connected - Part 2

30-sec brief
Tanya Fox explores the value of thinking outside of the box, how to build on existing relationships and why getting connected matters.
EP439
EP439 · Oct 8, 2024

Tanya Fox - How To Collaborate:Back To Basics - Part 1

30-sec brief
Tanya Fox discusses her early days in business, how powerful collaboration can be, and why we each need to find our own path to collaborative success. 
EP438
EP438 · Oct 1, 2024

Tonya Herb - Turning Failure To Fuel:Why You Should Always Try Again

30-sec brief
Tonya Herb explores how to spend time more effectively, beating back overthinking, and why all the best leaders delegate. 
EP437
EP437 · Sep 24, 2024

Michelle Bomberger - How To Safeguard Your Business For Success

30-sec brief
Michelle Bomberger discusses the three tiers of protection, starting the relationship with iron-clad contracts, and why we need to be proactive about legal help and advice before it becomes a necessity.
EP436
EP436 · Sep 17, 2024

Ruth King - The Value Of Getting Your Business Financially Fit

30-sec brief
Ruth King shares insights on tackling small problems before they escalate, safeguarding your business from theft, and the key elements of maintaining a financially healthy business.
EP435
EP435 · Sep 10, 2024

Matthew Dicks - How To Connect Your Business With Your Story

30-sec brief
Matthew Dicks looks at the difference between reporting and storytelling, why we would be sharing our stories, and how to connect business and story together.
EP434
EP434 · Sep 3, 2024

Bruce Fertman - Walking For Wellness:Your Path To Great Health

30-sec brief
Bruce Fertman speaks powerfully about the need to get the basics right, how small changes can make huge differences, and why you should invest in your health the way you do in your work.
EP
Aug 27, 2024

EP433 - Courtenay Shipley - The Value Of Building Your Future Financial Freedom

30-sec brief
Courtenay Shipley discusses all things retirement, from finding the right plan to essential resources for success.
EP432
EP432 · Aug 20, 2024

Trixy Castro - Mastering Resilience:How To Get Focused On Your Goals

30-sec brief
Trixy Castro delivers a powerful message about building a resilient mindset, embracing challenges as learning opportunities, and staying focused on your goals.
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Your Host

Michael Palmer

Michael is the founder of The Successful Bookkeeper and a co-founder of Pure Bookkeeping. He hosts the TSB Podcast — 500+ episodes interviewing bookkeeping business owners, coaches, and operators. He doesn't bookkeep; he's spent 20+ years building the infrastructure that helps bookkeepers build real firms. Based in Richmond Hill, Ontario.

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